Having studied illustration at Brighton University, specialising in printmaking. He has continued on and now produces limited edition lino and wood cut prints with a twist. Incorporating embossing into all of his designs, which gives them a unique look and feel. All of the prints are embossed by hand using his three etching presses. As a designer, he is inspired by nature and the patterns within it, combining this with his bold, graphic designs.

For the last fifteen years Ashley has been a supplier in the greetings cards industry. Under the company name Linoking Cards. These bright, contemporary designs are individually hand embossed and printed on recycled paper and papers from sustainable sources. He sells to many boutique gift and greeting card shops around the UK and has supplied the likes of RHS, Eden Project, National Trust and V&A. Through regularly attending trade fairs, he has also secured exportation contracts to Australia, France, Switzerland and Holland.

​In 2016, Ashley renamed the company to coincide with the building of a new studio. Built under an ash tree in the heart of Sussex, Hassocks very close to Brighton, Ashley designed and built the studio himself to suit the exacting needs of his work.